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7 days ago
Theory of Planned Behaviour with Melanie Paradis
Season 7 Episode 2 - Elizabeth Dubois chats with Melanie Paradis, President of Texture Communications, about the theory of planned behaviour
Where political communication theory meets on the ground strategy
Host, Professor Elizabeth Dubois, picks a political communication theory, explains it to a practitioner, and then they have a chat about whether or not it makes sense at all out in the world of politics and communications. She chats with political staffers, journalists, comms experts, lobbyists, activists and other political actors. Elizabeth quizzes them on pol comm theory and they tell her how ridiculous (or super helpful) that theory actually is.